Marketing Audits Using Swot Analyses

Question: Examine about theMarketing Audits Using Swot Analyses. Answer: Presentation Coca-Cola as an organization is really the biggest refreshment organization the world over that is liable for the assembling of around 500 non-drunkards drink brands which are for the most part drink brands, yet additionally upgraded waters, customary water, juice drinks, espressos, and caffeinated drinks and furthermore prepared caffeinated drinks (Hansen, 2016). Through the companys circulation and packaging tasks and autonomous merchants, packaging accomplices, retailers and wholesalers, the Coca Cola Company guarantees that its marked drink items are profited to its clients who are situated in various parts on the planet. Qualities of the Coca-Cola Company One significant quality of Coca-Cola Company is that it has solid showcasing and promoting abilities which even made it to turn into the biggest publicist on the planet in the whole refreshment industry. For example, the organization burn through 3.976, 3.499, and 3.266 US billion dollars in the years 2015, 2014, just as in 2013 separately on promoting. Another critical quality of Coca-Cola Company is that it is one of the most broadly perceived brands on the planet and for sure, the great red and white hues combined with the mark logo successfully resounds with dominant part of buyers over the world. Shortcomings of Coca-Cola Company One shortcoming that Coca-Cola Company is confronting is that of water the board. Attributable to the way that water is the significant element for the vast majority of the items that the organization makes (Grant, 2016). Water as an asset is very basic for the success of all networks over the globe and in this way being a restricted asset, it might confront overexploitation by the Coca-Cola Company. This will eventually bring about an ascent sought after for food, yet in addition for other modern and purchaser items which require water in their assembling forms. Another critical shortcomings for the Coca-Cola Company is that there is vacillation in outside money in that attributable to the way that its fiscal summaries are normally merged in United States dollars, an abatement or increment in the estimation of the US dollar against different locales monetary forms exceptionally influences the companys working pay, the accounting reports esteem, and the net working worth. Open doors for the Coca-Cola Company Enhancement has made it feasible for Coca-Company to effectively make a solid nearness in the quickly developing refreshment industry (Sproegel, 2016). The organization has in this way evolved jointed endeavors and advances with different partners, for example, in wellbeing, vitality, espresso, and drink areas that have helped it to rapidly reinforce its base and top lines. The way that a portion of the creating nations on the planet are confronted with water deficiencies that have brought about absence of clean water has made the organization to accomplish higher deals through arrangement of clean filtered water. Dangers Facing the Coca-Cola Company One significant dangers confronting the Coca-Cola Company is circuitous rivalry from organizations, for example, the Dunkin Brands Group and the Starbucks. It can really be declared that despite the fact that such organizations don't legitimately contend with Coca-cola, they really place genuine gouges in the piece of the pie of the Coca-Cola Company. Another danger is that nutritious choices have prompted the formation of negative view of the companys items making some government controllers to put extreme expenses on soft drinks as well as sweet delicate refreshments. It can really be attested that despite the fact that utilizing water as a significant segment of Coca-Colas items may prompt elimination of this significant asset, it is additionally quality in light of the fact that the organization gives clean water to populaces who can't manage the cost of it (BOLLAnD E.R.I.C, 2016). Book index BollanD, E.R.I.C., 2016. Contenders and Competitive Intelligence. Arrangements: Business Problem Solving, p.161. Award, R.M., 2016. Contemporary system examination: Text and cases release. John Wiley Sons. Hansen, J.T., 2016. Developing a Product Brand Identity: The Case of Coca-Cola. Sproegel, M.J., 2016. Buyer Buying Behavior on the Danish Soft Drink Market.

Memory2 essays

Memory2 papers Memory is characterized as the staff by which sense impressions and data are held in the brain and along these lines reviewed. A people ability to recall and the complete store of intellectually held impressions and information likewise plan memory (Webster, 1992). We as a whole have inside our heads a framework for declassifying, putting away and recovering data that surpasses the best PC limit, adaptability, and speed. However a similar framework is so restricted and temperamental that it can't reliably recall a nine-digit telephone number long enough to dial it (Baddeley, 1993). The assessment of human conduct uncovers that present exercises are unpreventably connected by recollections. General able (Baddeley, 1993) conduct necessitates that sure past occasions have impact on the impacts in the present. For instance, contacting a hot oven would cause a consume and thusly memory would pass on a message to not rehash. The entirety of this is influenced by the improvement of momentar y memory (STM) and long haul memory (LTM). Recollections can be certain, similar to recollections of lady friends and unique occasions, or they can be negative, for example, stifled recollections. Sexual maltreatment of youngsters and youths is known to cause serious mental and enthusiastic harm. Grown-ups who were explicitly manhandled in youth are at a higher hazard for building up an assortment of mental issue, nervousness issue, character issue, and state of mind issue. To comprehend the fundamental issues about awful memory, the human personalities reaction to a horrendous accident should initially be comprehended. The memory is comprised of a wide range of segments with each having various outcomes on each other. Can individuals recall what they were wearing three days back? Doubtlessly not, on the grounds that the memory just clutches what is effectively recollected. What an individual was wearing isn't significant so it is tossed out and overlooked. This kind of immaterial data dad... <!

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Feature Highlight EasyBib Chrome Extension (0) How many of you cite websites? Have you ever made an MLA or APA website citation? Odds are, all of you raised your hands! Did you know that you can easily cite websites with correct formatting AND check for a source’s reliability all at once? The EasyBib Toolbar extension for Google Chrome has both features and more! A supplement to the original website, the EasyBib Toolbar will let you cite web sites with just one click. You can also receive advice and guidance on the credibility of the web site youre citing, just to be sure that you can trust the information presented to you. To access and add the extension: Open a Chrome browser. Go to https://chrome.google.com/webstore/detail/easybib-toolbar/hmffdimoneaieldiddcmajhbjijmnggi?hl=en-US. In the upper right corner, click the “Add to Chrome” button. If you’ve done it correctly, it will change to say “Added to Chrome.” Click “Cite on EasyBib.” You will be brought into ’s famous automatic citation process where it automatically fills in a sources information for you, and you can review the information before clicking a button and creating a citation. You can cite as many sources as you need to build a fully-formatted, alphabetized, and word-processor-ready bibliography. You’ll be ready to submit your paper in no time! As a beloved citation service, we at offer even more services on our main page that include citing tools for more source types, citation guides, and more! With an EasyBib Plus subscription, gain access to citing in thousands of citation styles (including APA format), use of our handy plagiarism and grammar check service, and an in-text citation creator tool. Try out these useful tools today!

Essay about The Origins of Life Evolution vs Intelligent...

Half a century ago, President John F. Kennedy gave a speech about the importance of government always maintaining an attitude of neutrality towards religion. President Kennedy stated, â€Å"I believe in an America where the separation of church and state is absolute.† The United States has been a country, in which the separation of church and state has been adopted and assumed to be practiced, but there has been a perennial conflict disrupting the balance between church and state. In his innovative film, The Revisionaries, director Scott Thurman exposes how the public education system has become the latest battleground in the face of an old conflict – between religion and science – challenging the ideological edifice on which the nation stands.†¦show more content†¦This trend captured national attention when Don McLeroy, chairman of the Texas Board of Education and a pious young-earth creationist, oversaw the adoption of new science and history curriculu m standards, which inevitably placed the state of Texas in the frontline of the so-called â€Å"culture wars.† McLeroy, alongside his compatriots, most notably Cynthia Dunbar, an attorney from Houston and professor of Law at Jerry Falwell’s Liberty University, fought and won the battle to introduce intelligent design in the classroom. Ousting the scientific theory of evolution, according to its proponents, of its proper place. However, to truly grasp the essence of the controversy, one must understand the terminology of what school boards consensus as guiding definitions for science, the theory of evolution, and intelligent design. The common generalization shared by most Americans about science is that it’s a systematic and logical approach to discovering how things work in the natural world. This is correct, however, it is worth mentioning that this is based on fact – not on opinion or preference – and all research is held accountable to the scientific method; a rigorous process that begins with a hypothesis (an educated guess), followed by the formulation of an experiment to test the relationship of the variables in question, and ultimately an analysis, conclusion and critique of what the results yield. Darwin’s theory of evolution describes the biological processes of theShow MoreRelatedCreationism vs. Evolutionism in Public Schools1538 Words   |  7 PagesDebate: Creation ism vs. Evolution in Schools: 1st Affirmative Constructive Speech Creationism and Evolutionism by definition are very different topics. Currently, evolutionary naturalism is the most widely taught view of origins in America. In schools in the modern day, only evolutionism is taught and condoned. But before the 1920s, only creationism was taught, and evolution was forbidden. Then, on February 20, 2008, the Florida State Board of Education voted to revise the public school guidelinesRead MoreEvolution Through the Influence of God1605 Words   |  7 PagesControversy of the origin of life has increased. People feel evidence is necessary to determine a faith and many fear going against the word of God or nature of science. These people have established their own â€Å"religion† or belief called the intelligent design theory. Through a combination of scientific evidence and Biblical moralities, the intelligent design theory was established to accommodate believers in the divine Christ and the theory of evolution. This group believes that evolu tion is occurringRead MoreThe Debate Between Evolution and Creationism1648 Words   |  7 PagesIf the question was posed as to what is the debate between creationism vs. evolution consist of, the thought that it is ‘â€Å"God did it† vs. â€Å"Natural processes did it,†Ã¢â‚¬â„¢ (Scott, 2004) may arise. Science cannot absolutely prove or disprove Creation or Evolution. Yet scientist and the remainder of society use creationism and evolution to prove our existence. Creationist believe in the Christian account of the origin as recorded in Genesis. Creationism is the belief that statements such as â€Å"In the beginningRead MoreThe Origins Of Humanity And Major Periods : Middle Ages, Renaissance, And Enlightenment1454 Words   |  6 Pages Exam One: Origin of Humanity Alexis Jayne Milligan Bethune-Cookman University SS 245 WO Interdisciplinary Social Science Dr. Dorcas E. McCoy April 10, 2016 This paper will discuss the origins of humanity and three major periods: Middle Ages, Renaissance, and Enlightenment. The relevance of evolution, natural selection via Charles Darwin, intelligent design, and scientific creationism. Then the human thought and social thought on these epochs will be further debated. Biblical reference hasRead MoreCreationism vs. Darwinism: A Comparative Analysis1530 Words   |  6 Pagesï » ¿Creationism vs. Darwinism Abstract An analysis of creationism, and its various forms, is undertaken in order to determine basis for creationist beliefs. Additionally, Darwinism is explored and the differences between Creationism and Darwinism are analyzed. Despite overwhelming evidence that supports the existence and validity of Darwinism, there are still arguments made that attempt to discredit evolution. The battle between Creationists and Darwinists extends beyond science and religion and hasRead MoreThe Truth About Life On Earth Essay1012 Words   |  5 Pages Spenser Larson Ms. Aukes English II 17 September 2015 The Truth About Life on Earth â€Å"Our public schools arbitrarily define science as explaining the world by natural processes alone. In essence, a religion of naturalism is being imposed on millions of students. They need to be taught the real nature of science, including its limitations† (â€Å"Ken Ham Quotes†). Evolution is defined according to Webster s dictionary as â€Å"a theory that the differences between modern plants and animals are because ofRead MoreCreationism: The Center of Our Universe and Life Essay examples1605 Words   |  7 Pagesof evolution life began. However the world’s most popular book is the Bible. The Bible is also on almost every critics top ten list of books that should be read. So how can the world’s most popular book be wrong? Many who have read the Bible believe that only through the power of God life began upon the Earth. There are many people who do not believe in the theory of evolution and instead believe in the power of divine creationism. Creationism is a belief that Deity or God created all life andRead MoreCreationism Vs. Creationism : Creationism And Creationism2371 Words   |  10 PagesLunden Wright 5th Period English 10-Beasely Date Creationism vs. Evolutionism â€Å"In religion faith is a virtue; in science it’s a vice† (Jerry A. Coyne). There are many debates between creationism and evolution. Creationism is the belief that a creator created the Earth. Many religions believe in a holy creator or creators. Creationists believe that the forged Earth was complete and never changed. Evolution is the belief that all life started from a single atom and changed overtime into the worldRead More The Role of Religion in Elementary Secondary Education Essay1540 Words   |  7 Pagesrole should specific religions play in our educational atmosphere?† the answer is, largely, â€Å"none†. Of all the controversy, the subject that fuels the most passion is the creationism vs. evolution debate that has been fiercely contested ever since the theory’s inception. The theory of evolution states that all life has slowly evolved from â€Å"lower† animals to become what it is today, adapting to new stimuli, and passing on superior and beneficial genes as inferior or negative genes die out. For example:Read MoreTheories of How Life Began on Earth1782 Words   |  8 PagesCarolyn Godfrey English 101 Ms. Lazzo 10/26/2010 Theories of how Life on Earth began We certainly know that our universe exists, however, this knowledge alone has not satisfied mankind’s quest for further understanding. Our curiosity has led us to question our place in this universe and furthermore, the place of the universe itself. Throughout time we have asked ourselves questions such as: How did our universe began? How old is our universe? How did matter come to exist? Obviously, the search for

Essay on Social and Evolutionary Psychology - 1041 Words

Social and Evolutionary Psychology In an attempt to define civilized man’s relationship to the jungle and primitive societies, one must first consider the theories of social psychologists who have offered interpretations of modern man’s reactions upon insertion into a primitive setting. The main contrast in human states that arises from this argument is the concept of civilization versus savagery. Much is uncovered about the path man tends to take when confronted with these two options when studying the research as to what arises from man’s savage tendencies when the restraints of society no longer tame human primal instincts. One such field that explores the instinctual nature of the human psyche is†¦show more content†¦This deduction might suggest that upon reinsertion into a primal environment, humans would be even more prone to resorting back to their â€Å"instincts† as uncivilized beings. Thus, we learn from theories in Evolutionary Psychology that human â€Å"instincts† are the underlying driving forces to human action that are more potent than the restraints imposed upon man by society, and even more prevalent in â€Å"human nature† than in the daily conduct of animals apart from humans. Another field in which the distinction between civilized and primitive man is discussed is that of Social Psychology. Much emphasis is placed upon the effects of societal laws on the governance of human action. A major psychologist in this domain was William McDougall(1871-1938). In his work, An Introduction to Social Psychology, McDougall exposes various theories on the distinct aspects of civilized and primitive human tendencies: â€Å"We may accept Bagehot’s dictum that it is difficult to exaggerate the difference between civilised and primitive men (i.e., really primitive men, not the savages of the present time) in respect to their innate law-abidingness, and while we may accept also his view that the strict enforcement of law played a great part in producing thisShow MoreRelatedSocial Psychology And Evolutionary Psychology793 Words   |  4 PagesRecently a start-up social marketing Silicon Valley executive was quoted as saying If you are comfortable when you launch your site you waited too late. In other words, if one felt comfortable then this secure, comfortable feeling was an indication that one had fallen behind the innovation curve, a detriment to success. The implication was that innovation is inherently a tenuous and uncertain thing and that making it into a comfort thing is very bad strategy. Theodore Roosevelt called theRead MoreTheories Of Evolution Of Psychology1192 Words   |  5 Pages Ideas in psychology have been influenced by many fields of study ranging from philosophy to physics. Evolutionary ideas, themselves, have had a substantial role in shaping psychological thought. This paper will provide an overview of the influence of evolutionary thought on the field of psychology along with a discussion of the range of societal implications associated with evolutionary psychology. The influence of evolutionary ideas on psychology dates back to Charles Darwin, the man who proposedRead MoreEvolution Of Evolutionary Psychology And Culture1151 Words   |  5 PagesIn his article, Sadd (2012) explains the relationship of evolutionary psychology and culture, particularly regarding popular culture. He argues the theory of evolution is widely applicable in multiple disciplines. While evolution theory is essentially biological in nature, it can also give us insight to our culture, society and human behaviours. According to Sadd, recurrent themes in cultural forms could be explained by evolutionary psychology. He uses example of song lyrics and collective wisdom toRead MoreTheory of Mind Essay1086 Words   |  5 Pages Describe what evolutionary psychologists mean when they employ the term ‘theory of mind’. Use examples and research studies from Book 1, Chapter 2 to show why this theory is important in evolutionary psychology. Evolutionary psychology is a specialist field within the spectrum of psychological enquiry, which seeks to examine and understand some of the predominant reasoning behind the concept of why the human species, whilst biologically similar to other species on the planet, is so very distinctRead MoreSocial Psychology : An Uphill Battle Against Behaviorism1536 Words   |  7 Pagessince Goethals’ (2003) â€Å"A Century of Social Psychology† and seven years after Ross, Lepper, and Ward’s (2010) â€Å"History of Social Psychology†. From that time, much has changed in the historical, intellectual, and social zeitgeist that has always influenced social psychology as a field—through the latter’s desire to meet the needs and trappings of its place and time. In the same way that people interact with the situation to understand behavior and construe their social reality, the discipline (not unlikeRead MorePerspectives of Psychology1141 Words   |  5 P agesPerspectives of Psychology Psychology can be defined as the systematic study of mental processes, couple with behaviors, and experiences (Kalat, 2011). There are many ways in examining, mental processes and behaviors among people, and therefore psychologist uses different perspectives to understand how human beings, think, act, and behave. Some psychologist uses one perspective to analyze behaviors, and other uses a multidimensional approach. Carter Seifert (2013) identified 7 major perspectivesRead MoreTheoretical Perspectives That Define Social Psychology1727 Words   |  7 PagesIntroduction Social psychology is the study of the nature and causes of human social behavior. There are five main theoretical perspectives that define social psychology. Role, cognitive, symbolic interaction, evolutionary, and reinforcement theory are the five theoretical perspectives that help understand human social behavior. However, each theoretical perspective examines different approaches and play different roles in social psychology. Some of the theories that make up social psychology take a micro-levelRead MoreAn Overview of Evolutionary Psychology718 Words   |  3 PagesEvolutionary psychology is the study of universal human nature, or the sex specific male human nature and female human nature. Human nature consists of domain-specific evolved psychological mechanisms. A psychological mechanism is an information-processing procedure which evolution by natural and sexual selection has equipped humans to possess in order to solve an adaptive problem, such as: survival and reproduction. Psychological mechanisms mostly operate behind our conscious thinking. Evolved psychologicalRead MoreGender Biased in Medicine648 Words   |  3 Pagesexperiments without bias or sexual preference but history had taught us that even in science, women are perpetuated and â€Å"used† for their own patriarchal gain. In the paper â€Å"The Evolutionary Origins of Patriarchy† by Barbara Smuts, Smuts talks about evolutionary basis of male motivation to control female sexuality. Evolutionary psychology has its roots in Charles Darwin theory of Natural Selection-â€Å"Through natural selection, [Darwin] explained, men had become superior to woman in courage, energy, intellectRead MoreThe Personality Of Personality Psychology Essay1051 Words   |  5 Pagesby that person’s individual personality. No two personalities are alike. This is because a person’s individual personality is made up of a unique variety of characteristics called traits. Raymond Cattell, a researcher in the field of personality psychology, found that there were at least 171 traits identified and labeled by researchers. Many of these traits were closely related to each other, and carried the same meaning. Cattell realized this and â€Å"took a set of traits, collected ratings on them,

Satisfactory Academic Appeal Form Free Essays

May I respectfully ask for your patience and understanding as I explain my justifications for appealing to you. In essence, I will be discussing one major issue that influenced my two subjects. I pray that this will greatly shed light and not give a lopsided or biased point-of-view of my present predicament. We will write a custom essay sample on Satisfactory Academic Appeal Form or any similar topic only for you Order Now As the facts evidently point out, I have had extreme difficulty in both, my History and Psychology classes. In this regard, I have spent much time contemplating on the parameters that insinuate the validity or invalidity of my claims with reference to the situations and reasons stated in the Satisfactory Academic Progress Appeal Form. As such, I deeply and strongly believe that my basis for appealing is legitimate and warrants your kind consideration. Allow me to first state that English is not my first language. Therefore, I have great difficulty to both effectively communicate and to be communicated upon. With this reality, I honestly admit that it has taken me a vast amount of time and effort just to construct this appeal. This is thus the primary reason for my shortcomings in my academics. I have relentlessly tried to understand and speak with my professors to help me because of this reason. This is the case in my History class, where I find it hard to understand my professor with all the facts and events I as a student have to comprehend in the subject. The same case somehow reflects my problem in my Psychology class, as when my professor will recommend that I read the book every time I ask for his help. I feel that as much as my professors want to accommodate me, this communication barrier tends to be an overwhelming obstacle at times. This does not even account for the fact that I am not the only student they have. Let it be known that I have no intention of directing my inadequacy on my professors. This is not an interpersonal problem with them. I have no queries on whether or not my professors’ styles of teaching are hard or not. My only concern is centered upon my own faults that have become detrimental to my performance and growth not just as a student, but as a person as well. Therefore, I appeal to your compassionate and understanding heart for the consideration of my case. I only hope that you grant me this new opportunity to be a good student and a better person. I place my future in your hands. Thank you very much for then attention you have generously granted to me. How to cite Satisfactory Academic Appeal Form, Papers

Two Page Essay On The Baroque Era Example For Students

Two Page Essay On The Baroque Era When I think of the Baroque period and what I can compare it to, I think of a teenager. A teenager is that that awkward between stage of a child and adult. Not yet fully developed and prone to drastic changes spontaneously. This is, what I believe, exactly how it was with the Baroque Era of Music. When Was the Baroque Era? The official company line on when the Baroque Era started, which you will find in every book, encyclopedia, or bubble-gum wrapper on the subject, was the year 1600. The event which earned 1600 this enviable distinction, as far as I can tell, was the impel fact that it has two zeros stuck on the end of it, thus making it fairly easy to remember. In contrast, the end of the Baroque Era was definitively set by Johann Sebastian Bach, the Grand-Baobab of Baroque music, who had the good foresight to die in a year also ending with a zero, thus giving historians another easy to remember date; 1750. For some Baroque zealots Bachs death was truly the day that music died At least it gave good closure. The Origins of Baroque Music Following the theme of teenagers. Eunuchs are guys who are missing an organ. Medieval doctors had learned that if a mans pearls were cut off of boys at an early GE, none of the biological changes of puberty would occur. There would be no facial or body hair, their voices would not change, and all their acne problems would be virtually solved. At the turn of the century, being a eunuch was not as uncommon as one might think. The men were eking out a meager living primarily playing the womens roles in theatre when somebody realized that these guys not only acted like women, they could sing like women N fact, they could sing BETTER than women. It turned out that these castrate had the high beautiful voices of women, and the strong powerful nuns and chest muscles of men. Well, as you might guess, once you build a better mousetrap youll soon need a better mouse. Composers had to write music that could demonstrate these singers remarkable abilities. To Baroque composers, better music simply meant more difficult, with very elaborate, ornamental melody lines. In addition to the Eunuch singers, there are three other factors that also may have contributed to the rise of Baroque music: The Reformation and the Counter-Reformation: The entire 17th Century was a great big publicity war put on between the Catholic and protestant churches, each side ins to attract more customers sort of like Coke and Pepsi do tabby spending tons to money on rock stars and pop-cone arts I mean on musicians and church-concerts each side was trying to convince the consumers that they were the best and only church to buy salvation from. The Insanely Wealthy Families of Europe: Due to the bustling trade of newly discovered foreign countries, money was streaming into Europe at a tremendous rate. Everybody who was anybody wanted to drive in their expensive carriages and show off their expensive clothes and their expensive servants. The Opera House was the hangout of the 17th Century. It was a fad of sorts, the hip place to see and be seen, and sometimes since they were there, some people would even listen to the music. The royal courts of Rupees desires to appear cultured and refined: As they oppressed the lower classes and taxed them for every last cent to pay for their grotesquely extravagant lifestyles, the kings, queens and other assorted monarchs decided that they didnt want to appear entirely barbaric to the peasants. Music became a symbol of sophistication and taste. The thing to do if you were a king was to have your own music group. The general rule of thumb was this; the better the Caucasians performed, the better king you were. .u2e16ae90a70d107d1f2acac68d272a82 , .u2e16ae90a70d107d1f2acac68d272a82 .postImageUrl , .u2e16ae90a70d107d1f2acac68d272a82 .centered-text-area { min-height: 80px; position: relative; } .u2e16ae90a70d107d1f2acac68d272a82 , .u2e16ae90a70d107d1f2acac68d272a82:hover , .u2e16ae90a70d107d1f2acac68d272a82:visited , .u2e16ae90a70d107d1f2acac68d272a82:active { border:0!important; } .u2e16ae90a70d107d1f2acac68d272a82 .clearfix:after { content: ""; display: table; clear: both; } .u2e16ae90a70d107d1f2acac68d272a82 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2e16ae90a70d107d1f2acac68d272a82:active , .u2e16ae90a70d107d1f2acac68d272a82:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2e16ae90a70d107d1f2acac68d272a82 .centered-text-area { width: 100%; position: relative ; } .u2e16ae90a70d107d1f2acac68d272a82 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2e16ae90a70d107d1f2acac68d272a82 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2e16ae90a70d107d1f2acac68d272a82 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2e16ae90a70d107d1f2acac68d272a82:hover .ctaButton { background-color: #34495E!important; } .u2e16ae90a70d107d1f2acac68d272a82 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2e16ae90a70d107d1f2acac68d272a82 .u2e16ae90a70d107d1f2acac68d272a82-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2e16ae90a70d107d1f2acac68d272a82:after { content: ""; display: block; clear: both; } READ: History of Sculpture EssayIn summary, if you were a composer during the Baroque era and you didnt work for a Church, the Opera, or some Royal Court, you were basically unemployed and starving. Although these three things led to the deluge of money and attention that was poured onto the musicians and artists of the time, it is important to remember that the style of Baroque music spread from the simple idea of ornamenting the vocal lines of the eunuch singers to show off their dynamic range and abilities. Baroque Does Not Mean Broke! You may be thinking right now, Whatever. Who cares what the origin was. I Just want to know what the heck the word Baroque means? Well, youll be happy to know that historians cant even agree on this one. There are two separate yet equally convincing arguments on the subject. One side says that it comes from the Italian bronco, meaning bizarre or strange. Others have proposed the idea that it is really from the Portuguese barroom, which means a distorted or irregularly shaped pearl. In either case, the 18th Century French were the first to use the term to describe the art and music of the previous generation, and what they meant by it was, It sucked! Granted that may seem a bit overly critical, but honestly now, what do you think about the music your parents listen to? Regardless of the original intent, the name stuck And so too did the concept: remember the Portuguese definition of the irregular shaped pearl? The barroom was considered more beautiful because of its irregularity, or uniqueness. A great example of this is Cindy Crawford. She is more beautiful specifically because of that disgusting black mole on her face. Without it shed be Just another plain, ordinary, supermodel. Its her mole Her flaw Her dutiful disfigurement that moves her up that last rung from mediocre greatness into the realm to superficial greatness . Sir Francis Bacon tornadoes the entire Baroque phenomenon with the phrase, There is no excellent beauty that hath not some strangeness in the proportion. So what exactly was this strangeness in the proportion that defined the entire Baroque Era and offended the French so much? Going back to our teenager analogy, one distinctly adolescent characteristic is that impressive ability to turn everything into a full blown, end-of-the-world, emotional roller-coaster style melodrama. Well, Baroque musicians thought that this extreme excess of emotion was a great thing. Any artificial method they could contrive to manipulate audiences into having a genuine emotional reaction was what they deliberately strove for, and they found many innovative ways to do it. Advertising executives take note: Sharp Contrasts can anyone say Manic Depressive? Conflict is one of the easier ways to create a high emotional response. Try this: Imagine the most beautiful person you know. Now the ugliest. Now imagine them kissing. Feeling any emotions? Baroque music is full of these same conflicts, contrasts, and overblown distinctions. It contrasts everything with everything. A Baroque concerto is typically in three movements or sections that traditionally go fast, then slow, and then fast again. It contrasts solo instruments or small groups with large orchestrasthink of Dueling Banjos, with a single kazoo player against an entire philharmonic orchestra. It even contrasts volume. First it is loud, then it goes soft, then it goes loud again. Of course, we do a lot of these things with music today, but back then this was kind of a novelty, an emotional tempest of Biblical proportions. Youre probably thinking, Emotional maelstrom? This hardly sounds like an emotional summer breeze! (or words to that effect). I would like to agree with you except that somehow these guys pulled it off. With some basic ideas on what creates strong feelings they have managed to write some of the most emotionally compelling music ever written. .u903a7506b0a3e71cd478c17677e12d14 , .u903a7506b0a3e71cd478c17677e12d14 .postImageUrl , .u903a7506b0a3e71cd478c17677e12d14 .centered-text-area { min-height: 80px; position: relative; } .u903a7506b0a3e71cd478c17677e12d14 , .u903a7506b0a3e71cd478c17677e12d14:hover , .u903a7506b0a3e71cd478c17677e12d14:visited , .u903a7506b0a3e71cd478c17677e12d14:active { border:0!important; } .u903a7506b0a3e71cd478c17677e12d14 .clearfix:after { content: ""; display: table; clear: both; } .u903a7506b0a3e71cd478c17677e12d14 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u903a7506b0a3e71cd478c17677e12d14:active , .u903a7506b0a3e71cd478c17677e12d14:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u903a7506b0a3e71cd478c17677e12d14 .centered-text-area { width: 100%; position: relative ; } .u903a7506b0a3e71cd478c17677e12d14 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u903a7506b0a3e71cd478c17677e12d14 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u903a7506b0a3e71cd478c17677e12d14 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u903a7506b0a3e71cd478c17677e12d14:hover .ctaButton { background-color: #34495E!important; } .u903a7506b0a3e71cd478c17677e12d14 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u903a7506b0a3e71cd478c17677e12d14 .u903a7506b0a3e71cd478c17677e12d14-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u903a7506b0a3e71cd478c17677e12d14:after { content: ""; display: block; clear: both; } READ: Baroque Art case EssayOrnamental Toppings The Banana-split Analogy One of the great things to come out of the Baroque Era is the concept of the Basso Continuous, or the continuing base. Stated simply, this is a steady and not-too-lavish base line that contrasts sharply with the overly ornamental and wildly fluctuating elodea line (In case you missed it: another contrast! ). I like to compare this musical style to a banana split. It doesnt matter how much or how many different toppings you put on it as long as youve got the banana and three scoops of ice cream underneath. Renaissance music (Remember, it came before Baroque. Was more like a bowlful of toppings without banan a or ice cream, Just a bowlful of assorted nuts, syrups, sprinkles, cherries and cream all congealing together into a puddle of oversee ooze. It was in the Baroque era that they learned this first and fundamental rule to music and banana splits. A masterpiece will always hold together nicely, even wit foundation is sound. N all the ornament I t on piled on top, as long as your Improvisational Spontaneous Combustion Like teenagers who always want to do things their way, another important characteristic of Baroque music was the improvisational technique.